iBeacons - A Way of Bringing Online and Offline Together

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At It Genetics we always strive to bridge the gap between online and offline examples of marketing. We came across iBeacons, a small computer that sends signals to passing Bluetooth devices to tell them proximity and a unique ID. This in turn - via an app can tell the passing mobile device to:


show a message

show a page of information

make a noise

give a voucher


Imagine walking through a shop and being able to check the size of an item of clothing on your phone, or check out the offers without scouring the shop for the offer board. Well now you can. We are currently developing a prototype solution for a retailer right now and will report back when we have it complete and ready to demonstrate. The future is iBeacons!

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Guest Friday, 24 November 2017
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