iBeacons - A Way of Bringing Online and Offline Together
At It Genetics we always strive to bridge the gap between online and offline examples of marketing. We came across iBeacons, a small computer that sends signals to passing Bluetooth devices to tell them proximity and a unique ID. This in turn - via an app can tell the passing mobile device to:
show a message
show a page of information
make a noise
give a voucher
Imagine walking through a shop and being able to check the size of an item of clothing on your phone, or check out the offers without scouring the shop for the offer board. Well now you can. We are currently developing a prototype solution for a retailer right now and will report back when we have it complete and ready to demonstrate. The future is iBeacons!