Why Send Your Best Salesman Out With The Same Message?
It's fair to say that your website is you best salesman. It never sleeps, never asks for a payrise, is always on message and doesn't have costly expenses bills! That being said if we were faced with a salesman coming around every two weeks with exactly the same sales pitch - never changing - always constant, in all likelihood we would give them short change after a few visits. But isn't that the same with your website? If you never change anything you never give yourself the opportunity to pique someones interest or inspire them to try something different.
Keep your website changing - add new content, write a blog, offer suggestions and success stories, people love to hear how your product or services have benefitted clients. Visit your site with fresh eyes and think "have I read this before?" and most importantly MAKE THE CHANGE. Have a goal of changing one page per month - you'll have new, fresh content in no time.