Google's Panda 4 Shakes Up Top Pages
Have you heard about Panda 4.0? Well its the latest significant update in Google's SEO algorithm changes. This is where authority is put to the test. What does that mean? Well rather than just writing for the sake of writing things - it needs to mean something to "real" people - rather than only meaning something to the search engines. Interesting huh? So when you're thinking of writing a page on your website - or a blog that just has a load of keywords stuffed into it - think - "is this written to help, my clients or my rankings?" If the answer is the former - do it! If the answer is the latter - think long and hard about how you could make it help your clients more.