Closing The Loop Between Online and Offline Marketing
When asked how a clients website is performing - more often than not the client is too sure. "We get a lot of phone calls - but I don't think that is to do with the website" said one client. When asked what other marketing they are undertaking "none" came the reply. that means that somehow - clients are magically contacting my client for no apparent reason. Curious.
Of course this is not the case at all. As was proven when we utilised a little know way to close the loop between online and offline marketing. It has been long regarded that many visitors contact a company by different means - i.e a phone call. This has been difficult to track - but with some clever wizardry we can link a telephone number - specifically for the website to place data straight into Google Analytics.
Imagine being able to see how many calls and how long they were, when they were made and from where. Well that just became possible!
If you would like to bridge the gap between analogue and digital marketing - you know where to call. It Genetics - 01223 650009