Are You Neglecting Your Best Salesperson?
Who is your most valued sales person? Is it you? A sales professional? It's more likely to be your website. The unsung hero of any business. The asset that doesn't ask for a pay rise or time off at the most inconvenient times. Your website is on call all day everyday to promote your business at the touch of a button. Your website backs up what you say to clients - or even talks to clients to warm them up a bit. Isn't it fair to say that we can all be a bit guilty of neglecting our best sales asset?
When was the last time you added a blog? Or changed a page or even added a picture? If it is over a month ago - shame on you. You are already losing out on traffic coming to your website. Why I hear you ask? Well, look at it in a shop perspective. If a shop you frequent never changes its offers or shop window for that matter - would you keep visiting?
Unlikely - why? because you already "know" what they sell. Doesn't matter if you have changed your offer - if you don't show that to your prospective clients they don't know.
So take some time today to promote your website, give it a little tender loving care and help customers see why you are the best in your field.