Google Testing Mobile Non-Friendly Icon
We have long been the advocate of making sure that your website is "mobile-friendly", however some businesses don't see the need. It is however becoming clearer that search engines - such as Google are driving the wedge even further into the divide of mobile-friendly/unfriendly websites. They have started a pilot on their search engine that displays an icon to show whether a site is friendly or not. The icon is a small mobile device with a slash through it to portray non-mobile-friendly.
You can bet your bottom dollar that once this has been tested and rolled out - it will have an impact on SEO. Those which comply to more of the areas Google wishes to promote will be higher in the rankings than those who are not. Our advice - if you haven't already done so - ensure your website complies!