Contact Forms - Are They A Waste of Time?
What a thought provoking question . . .
When asked about whether their contact form is effective - generally - most clients initially say - not really - or 1 or 2 a year (YEAR!!). Let's face it, filling a contact form is hardly an exciting prospect is it? Commiting yourself to a lifetime of "crap" is hardly the most compelling reason to complete a contact form is it?
However, people will complete ANYTHING if you give them a good reason to. They won't complete war and peace, but they might give you their email address and maybe even a phone number! So how could you make this happen? Well - simply put, calls to action. Yes that's right a "call to action". Be very clear - do this and you'll get that, or complete this and we'll do the rest. You get the idea. Make your offer compelling, using freebies or giveaway items. An email address that you can market to is really important, and moreover if someone has completed your form they are at least half interested. Make sure that you actually do what you say you will do. Make sure you do it quickly. Finally, one of the single biggest own-goals I see on peoples website - is that their contact form is hidden away in the bowels of their website. Point to it - make it clear!
And yes that too is a call to action!